What do events and our “Change of Pattern” website theme have in common?

The enormous variety of wallpapers leaves you with countless interior design options. The choice of creating your very own living and working environment is yours – including layout, furniture, and accessories. Using expressive patterns and colours, you can create a special pinpoint ambience, arouse associations and positively influence a given environment.

Is this not what you aim to achieve with your events?

A re-used trade fair stand or an annually repeated event does not have to be redundant, but can actually be arranged in any number of ways – thematically or optically speaking – by using decoration and graphics, features, entertainment, technology such as lighting and projections, catering, and much, much more. Thus, you can create a sustainable atmosphere for the participant or guest.

Brands are defined not so much by product spheres, but rather by sensual spheres. (Matthias Horx, Head of Zukunftsinstitut)